 Best Media Info | 'Filmfare Awards' garners impressive TVR Times of India Sony Entertainment Television, currently occupying the No. 4 spot in the General Entertainment Channel category, had everything to gain by acquiring the rights of the Idea Filmfare Awards 2010. It registered a TVR of an impressive 5.17. ... Sony gets push from Filmfare Awards telecast SAB eyes 200 GRPs GEC Watch: Filmfare Awards helps Sony to widen gap with SAB |