India Today | Salman Khan: Brand ambassador of IIFA charity initiative Galatta.com As testament to its mission of integration and building bridges between countries, IIFA (International Indian Film Academy) will spearhead a charity initiative in Sri Lanka as a part of the IIFA Weekend and Award celebrations in Colombo. ... A clash of Khans at IIFA IIFA celebs to play charity match Salman is an ambassador of change |