 Rediff | Bollywood jumps 'Out of the Box' Times of India Recent success stories of certain Bollywood movies at the box office has proved that promoting one's film is as important as the film itself, and the entire cast and crew of a film participate in going that extra mile and reaching out to their audience ... Hollywood thrills India 3 Idiots becomes highest-grossing Indian film in North America '3 Idiots' set to emerge as Bollywood's biggest blockbuster |