Advertisers make a beeline for Indian Idol 4 Business Standard - Riding on the success of Indian Idol 3, advertisers are queuing up for the fourth season of the show. Sony Entertainment Television (SET), which will air Indian Idol 4 starting September 19 has sold over 85 per cent of the advertising inventory. Sony plans marketing blitzkriegs for Indian Idol 4 Sony ropes in 9 sponsors for Indian Idol 4 |