 Business of Cinema | My butt looks good in jeans: Akshay Kumar IBNLive.com - BRANDED! Akshay is the first Indian celebrity to have been incorporated by the company for endorsement. Mumbai: He has been the Khiladi of Bollywood and now is known as its Kingg. Its show time as Akshay-Shah Rukh clash onscreen Levi's plans interactive campaign featuring Akshay Kumar |