 Outlook (subscription) | Chetan Bhagat | The five-point formula: keep it simple Livemint - This banker's next book deals with the Godhra riots and 9/11. And his need to reach the 'aam aadmi' is stronger than ever In a nod to the literary trick favoured by this week's Business Lounge subject, let's start at the end. Chetan Bhagat |