Daily News & Analysis | Lady Gaga to play a rich bisexual hotel owner on 'American Horror Story' Daily News & Analysis Executive Producer Ryan Murphy revealed that Lady Gaga plays the role of a well-off social doyen who's tied up with people, fashion and art. Lady Gaga to play a rich bisexual hotel owner on 'American Horror Story:Hotel' Getty Images. Pop star Lady Gaga ... Gaga playing bisexual hotel owner on 'AHS: Hotel' Lady Gaga's 'nefarious' role in TV horror show Lady Gaga to play bisexual 'evil character' in American Horror Story: Hotel |