Times of India | Move over SRK, Aamir Khan... Daily News & Analysis A new marketing whiz appears to have come into Bollywood. Actor-producer Riteish Deshmukh is doing ?jersey marketing? for his film Yellow by showcasing the film's logo on the sleeves (of the jersey) of his CCL team Veer Marathi ? a first for film publicity. Riteish goes Yellow for Veer Marathi |