Economic Times | Pespi, MTV join hands to launch Indie Pop channel Economic Times MUMBAI: Soft drinks major PepsiCo and youth channel MTV India today joined hands in a first-of-its-kind alliance to launch a 24-hour Indie Pop channel `Pespi MTV Indies' that will go live by month-end. It will air locally sourced pop music from leading local ... MTV to co-brand with PepsiCo for Indie music Pepsi-MTV to tap non-film music, art with new TV channel Indie music space gets new channel- Pepsi MTV Indies |