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Bollywood boosts Polish newspaper sale - NDTV.com

 
 
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post Oct 2 2008, 02:27 PM
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Bollywood boosts Polish newspaper sale
NDTV.com - 5 hours ago
In order to arrest its sagging sale, well-known Polish newspaper Gazeta Wyborcza evolved a new marketing technique. It offered a Bollywood DVD film every Saturday at a concessional price to its readers.
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